AI-powered translations for Shopify

Translations
that convert

Literal translation reads fine — it just doesn't sell. woco rewrites your store's copy in your brand's voice, culturally adapted and optimized to convert, in every market you're in.

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Trailblazer Running Jacket
Product description · your store
🇫🇷 France · Français
Literal translation

Veste de course légère et imperméable avec coutures scellées.

woco optimized

La veste qui ne craint pas la pluie. Légère, 100 % imperméable — prête pour vos 10 km du dimanche.

Cultural adaptation Brand voice Conversion lift
94

Conversion scorevs. 58 literal

15–20%
Average lift in international conversion
Minutes
From install to translated storefront
Any market
Every language Shopify Markets supports

Why woco

Built for conversions

Generic translators optimize for accuracy. woco optimizes for revenue.

Copy that sells, not just reads

Every headline, description, and CTA is rewritten with proven direct-response principles — the Ogilvy and Burnett playbook, applied to your catalog at scale.

Your brand voice, every language

woco learns how your brand talks and keeps it consistent in French, Japanese, or German — culturally adapted for each market, never a word-for-word swap.

Live in minutes

One-click install through Shopify Markets. Your entire catalog is translated, reviewable, and live in minutes — with full control over what ships.

How it works

From scan to storefront

The pipeline behind every translation that ships.

1

woco scans your store

It learns your catalog, your brand voice, and the markets you've already configured in Shopify.

2

The translation engine writes twice

For every product: a literal translation as the baseline, and a rewrite optimized to convert — culturally adapted, in your brand voice.

3

An agent grades every line

Each rewrite is scored against the baseline for cultural fit, brand voice, and conversion. Below the bar? It gets rewritten or flagged for your review.

4

Live on your store

Approved copy pushes straight to your Shopify store through Markets. No CSVs, no copy-paste.

Every market

Wherever your customers are

woco writes native-quality, conversion-optimized copy for any market your brand sells in — every language and region Shopify Markets supports.